Recently ‘Cushion Foundation’ has become a buzzword in the beauty community, and it seems most brands want to get in on the trend which originated in Asia. PÜR Cosmetics is one of these, but with their Air Perfection Cushion Foundation offering CC skin-care benefits AND a whopping SPF 50, Barefaced beauty editor Claire Gratzke had to take a closer look.
I personally love cushion foundations as they come in such a convenient format that is perfect for on-the-go touch ups and provides sheer, true to skin coverage which can be built up to cover most (but not all!) imperfections.
PÜR’s mousse-like texture infuses the skin with anti-aging amino acids, antioxidants, vitamins and advanced botanical problem solvers. Brazil Babassu Oil softens and soothes irritated skin for a soft, dewy complexion and its innovative liquid-dispensing cushion allows for fast, flawless, buildable coverage and long-lasting sun protection.
I actually didn’t use the sponge/pad applicator it comes with as I found that my Real Techniques beauty blender worked wonderfully with it. PÜR recommends using their own liquid chisel foundation brush, but I’m certain any dense brush or sponge will work well at applying this product to clean, primed skin .
Some of the key benefits listed on the website for this product are:
- Formulated free of petroleum-based oils to gently nourish skin without clogging pores
- Encapsulated mineral water from the Swiss Alps gives the skin deep, nourishing, lasting hydration.
- SPF 50 blocks 98% of UVB rays that cause aging and discoloration.
- Our proprietary Ceretin Complex combines age-defying Retinol and super hydrating ceramides to smooth lines and wrinkles.
I’ll definitely be using this day to day (the fact I can take it with me and touch up so easily is so handy) – it’s ideal for good skin days as a dewy, no make-up look foundation. Concealer works really well over the top of this, so if I have the time to conceal on bad skin days as well then this still gives a gorgeous finish (though sometimes I do need something with a bit more coverage). Added bonus, Air Perfection comes with a full-sized refill!
See below for swatches of the colour ‘Light’. It looks much darker in the pan than it really is, and the foundation is available in four different shades.
PÜR products are 100% cruelty-free and do not test on animals AND are vegan friendly. You can buy the Air Perfection Cushion Foundation in the UK at good old M&S for £28.