Beauty,  Editorial,  Personal Style,  Style

Feel the babe power

BABE POWER, the debut fragrance by Missguided, is literally flying off the shelves in The Fragrance Shop and is officially the No1 female fragrance in-store, beating favourites such as Paco Rabanne 1 Million, Hugo Boss and Dior.

In fact, the fragrance is proving so popular, The Fragrance Shop is pumping ‘Missguided BABE POWER’ through the air in selected stores to enhance their customer’s shopping experience.

Sanjay Vadera, CEO of The Fragrance Shop, comments “Missguided BABE POWER has shot to the top of our best selling luxury fragrances and is our fastest selling scent at launch. Looking into the success of the fast fashion industry, we knew it would be popular but we never envisaged the effect it would have on sales. BABE POWER gives customers an entrance point to a more accessible luxury and it has been a runaway success. Our stores up and down the country have reported customers snapping up the fragrance.”

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The UK’s favourite fragrance retailer has revealed the UK’s top 10 selling fragrances based on sales in the last 2 weeks.

  1. MISSGUIDED – BABE POWER
  2. PACO RABANNE – 1 MILLION
  3. HUGO BOSS – BOSS BOTTLED TONIC
  4. DIOR – SAUVAGE
  5. MUGLER – ALIEN
  6. PACO RABANNE – INVICTUS
  7. PACO RABANNE – LADY MILLION
  8. GIORGIO ARMANI – ARMANI CODE COLONIA
  9. YSL – BLACK OPIUM
  10. JEAN PAUL GAULTIER – LE MALE

BABE POWER is the embodiment of the iconic Missguided brand with its scent designed to evoke a feeling of strength, confidence and femininity. Collaborating with industry leading perfumer Per-Scent BABE POWER is a fragrance with an intense mix of alluring notes, it’s sexy and effortless.

Key fragrance notes include a vibrant splash of grapefruit zest and sour cherry, sharpened with crisp apple and pink pepper. At its heart, orange blossom is accentuated with soft peony and jasmine for a succulent signature; while vanilla, creamy musk, playful candy floss and amber crystals combine to leave a provocative lasting impression.

The fragrance comes housed in a luxe, rose-gold chrome can and creates a unique distinctive piece. Complete with a ring pull spray button and ‘press for good vibes’ slogan, the design captures the very essence of the brand which aims to be fun, different and bold.

Have you tried it yet?

BABE POWER is priced at £28 per 80ml bottle and is available from The Fragrance Shop and www.thefragranceshop.co.uk now