Benefit Cosmetics has launched the UK’s first all pink charity shop, which is part of the Bold Is Beautiful Project.
Launching in London’s Covent Garden today (Friday 31st March) and then touring three other cities across the UK during April, the #RaiseABrow shop will soon be flinging open its doors to raise vital funds for two UK charity organisations, Refuge and Look Good Feel Better – both which work hard to empower and support women and girls across the country.
Containing only pink donations the #RaiseABrow pop-up will be bursting at the seams with clothes to candles, furniture to fragrance, books, bags and blooms, all donated from your favourite celebrities, brands, and vloggers – if it’s pink, it’ll be there and one hundred percent of the sales will be donated to the two brilliant charities! In addition, Benefit’s team of expert benebabes will be on hand for brow treatments which you can indulge in after shopping for must-have pink items from the likes of GHD, ASOS, Marcus Lupfer and The Cambridge Satchel Company. In fact, visit any Benefit Brow Bar during April and 100% of Benefit’s profits from every brow wax will go directly to the two charities – plus customers will receive a free deluxe mini Gimme Brow worth £10!
To donate pink items to the #RaiseABrow shop visit your local Benefit boutique from mid-March where there’ll be a pink donation bin to add to. See you there!